(CNN) - London While the Christmas Countdown continues, shoppers around the world are pounding the sidewalks for the present perfect.
The holidays are a real boon for retailers, many of which are a large part of their profits in the last month of the year.
Even 2011 saw these businesses devastated by higher costs, the floods in Australia, which prompted the skyrocketing prices of wool and Arab spring, pushing up the price of textiles.
At a time where stores should be passing on some of these costs, a quick glance on the fronts of the shop in the Centre of London confirms what many analysts suspected for some time: the only way to get people through the door is to offer a discount.
Sarah Linfield and Stephanie Eason were among a few gifts-hunters to carry bags on Carnaby Street this week. But the two said that they bought their items in the sales, which this year began weeks before the holiday season.
EASON said that she had planned an austere Christmas and has had the opportunity of an interview to remind young viewers CNN that "this year it is a present per person." A single! »
Linfield said that the prospect of a recession is omnipresent in the minds of the people, forcing them to be more careful with their money.
Retail sales month last through the collapsed United Kingdom 0.4%. Stripping on daily essentials such as gasoline for cars, the figures are still dark: decrease of 0.7%, an image which the British Retail Consortium described as "completely miserable".
But it is not just the price reductions which play the Christmas Grinch for shops in Britain. Infringement also catch it the eye of a large number of a thrifty client.
A survey conducted by the firm UK Clarke Willmott has found more than one-fifth of the people said that they would buy false goods because they are cheaper.
The report proposes some interesting ideas - if unexpected - in sex habits, various age groups and income expenditure levels.
He concluded:
• Men are 50% more likely than women to buy false products
• 14% of those who have asked, said that they would buy a fake because the recession had eroded their purchasing power
• The unemployed are more likely to buy funny products
• Those aged 25 to 34 are more likely to succumb to the appeal of fakes
Even more surprising: attitudes towards the receiving forged documents.
Yet again, more than a fifth of respondents said that they would be happy to receive a gift infringed, especially if the donor could not afford the real thing.
This means that change attitudes to cheaper copies.
In an era of low budgets but high aspirations, those who want to "keep up with the Joneses" would rather a rip off that a much more economical, without mark. But buyers you care prey fall to the unreal, especially online elements. Some 61% of respondents said that they were being victimised by buying a fake.
Roy Crozier, a partner in the intellectual property with Clarke Willmott, explains the trend is not just confined to the high-end fashion and jewellery. Buyers are being fooled by suspicious car parts and electronics as well.
"As always, if it sounds too good to be true, then it is probably," he says. ".
The UK offers a snapshot of a global trend that threatens the labels of luxury and companies across Europe and beyond.
The world market of the knock compromise expected to reach between 1.2 and 1.8 trillion $ here 2015.
For retailers, Christmas is usually a moment of joy. But in Britain cuts and counterfeits can mean shoppers are not spending as much this year.
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