(CNN) - London Is - this toy marketing alcian gender stereotypes?
Hamleys, the famous London toy store, took the signs of equality between the sexes for its toys in the wake of a campaign by a blogger feminist than blue and Rose of the marked store floors was sexist.
Previously, the fifth floor of the flagship Regent Street store - where figurine and war-themed toys have been sold - was marked by a blue sign "Boys". Gone, too, is the third sign of "Girls" floor that sells dolls and toys of craft.
Blogger Laura Nelson began the campaign with a position of October that the accused the store of promoting "gender apartheid".
"We have a serious shortage of women in senior positions, in our society and a serious problem of inequality," she wrote in his blog, Delilah. "Only 22% of UK parliamentarians are women." "A survey of the best 100 companies in Britain find that 329 Executive Directors, only 20 are women".
"There are very different toys on the floor of the girls, as opposed to the floor of the boys," Nelson said Richard Quest of CNN. Nelson, who has a degree in neuroscience, believes that the roles of such strengthened by the selection of toys hurt the number of women taking on the roles of leadership in science and business.
Whether it is politically correct "gone mad", she said: "I am absolutely delighted that people are having a debate and talk now because it is more the issue out into the open."
His campaign began just days after a brief online and Twitter campaign against the retailer UK that Marks & Spencer noted that a set of astronomy was only listed in boys toy section of the online store, not girls. The company responded the same day, changing its catalogue online.
Hamleys, for his part, told the press that the change was a coincidence of the campaign of Nelson.
"While we appreciate all customers and interested parties on the improvement of Hamleys, in this case, that we regret that the amendments to our signs were not due to any campaign," the store said in a statement. ""
"We are in the process of detailed planning for a complete overhaul of our store on Regent Street." In this planning, it was clear we by consultants and identified customers that our store signage has been source of confusion. Thus we started changing all of our brands in October of this year to improve the flow of customers. »
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