Sabtu, 21 Januari 2012

The wheel of a truck through the Europe debt crisis

Copenhagen (CNN)- Jens Bjorn Andersen, boss of the giant DFS Danish of transport, has a message for European politicians: manage the crisis in Europe as it has streamlined its affairs. Stop spending, trim staff and get a grip on costs.

Those who struggle to curb in the problems of the debt in the euro area may want to listen to. DFS is one of those companies that you haven't heard probably but, once you do, you'll see their logo across the world.

After having questioned Andersen at the headquarters of the DFS Copenhagen, we spent eight hours on the road. To pass the time, we played a game of identification of carriers of the DFS. They have about 17 000 trucks on the road every day, and we spied at least a minute.

DFS helps companies get their goods from a to B, by air, by sea and on the roads: furniture and cordial fruit. They range from Copenhagen to almost anywhere in the world. They employ 21,000 people in the world, and extracted in net sales EUR 5.7 billion annual in 2010.

Andersen is a careerist DFS, after having started as trainee higher. He said the success of the company may in part be attributed to its ability to take market share, but he says: "we actually to pinch ourselves in arm a little, because we were a little surprised."

The transport sector can serve as an indicator to the broader market trends. Trucks on mobility products are made, bought and sold. And DFS is growing after it took dramatic action in response to a success in the recession of 2008-2009. They laid off 5,000 people and refined what they offer customers.

"Europe is under pressure, there is no doubt that," Andersen said. "Consumers are very cautious." We have seen that the Denmark, where consumer spending is low, it was for five years. And of course if consumers do not spend, don't buy televisions flat screen for Christmas, then there will be less for transport as DSV transport companies.

While clients are less ordering and descendant of their stocks - particularly in Europe - DFS is strengthening its presence in markets such as Asia and Latin America.

Andersen said he now focuses beyond borders of Europe - at least until that Europe emerges from its crisis. And while he gives credit to politicians trying to push through change, it does not provide a quick solution.

"Politicians have taken the first steps, but it will be a road very, very long," said. "I actually say"let the guys like us who run these large companies in Europe, we enter in some government offices and tell them how to do this."." »

Andersen argues politicians should think more as entrepreneurs. He suggests that they can work with a flatter, less bureaucratic management structure - a Scandinavian style - for example.

In this way, said Andersen, politicians could lead change much more quickly, without having to wade through the European Union red tape.



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