Burberry is a typically British brand. No label has reinvented the trench coats several times and with such a success.
As Creative Director Christopher Bailey presented his collection of clothes for ladies to 2012 spring/summer, famous faces were in force, despite the time of fall of London.
"I think that Christopher really captures the British sense of style." I love the trenchcoats; I have a lot of them in different colours and they are all beautiful about me, "says fashion model and actress Rosie Huntington-Whiteley the face of Burberry, last perfume company body."
"To work for a brand that is British and makes large clothing is just the icing on the cake for me," she added.
"Burberry can be ' Made in England", but its CEO is looking beyond the borders of the UK for growth.
Since joining the company in 2006, Angela Ahrendts has transformed a mark once beige billion company, tripling annual revenue and doubling profits before taxes.
In March of this year, Burberry had a $ 460 million cash position, meaning lots of money to spend on new stores. In fact, Burberry plans to add a sales retail 13% more over the next two years.
"Emerging markets are very important to our strategy," said 51-year Ahrendts, looking impossible to fashion in a large and Black wool trench Sandals high heels. ".
"We have invested in their during a few years. We have recently opened our sixth store in India, and we have a great team on the ground there. We opened our own Office in the Brazil. We have the store third opening very little time and a wonderful five-year plan for this market. »
But will the wet eurozone crisis application? Europe, after all, represents a third of the line from the top of the Burberry.
"If you look at any of the analyst estimates are off now, it they are estimating that the luxury sector will continue to grow in double digits for the next few years." "". "And I think that what is happening is, in the luxury, 60% of the company is when people are travelling… courses occurrence there is a large local customers, but you also have a heavy influx of tourism in the great lighthouse of market".
Despite fears of an impending double dip for the world economy, the stars on the first row of Burberry at London Fashion Week were brave-face, as models sashaying down the runway in towering platform sandals.
Fans of her clothes to say what makes it so popular Burberry is the ability to combine haute couture models of laptops. Two tone and brilliant bins to reasons double pans Mackintosh, to the delight of the Actress Gemma Arterton highlights of the latest collection of the label.
"When I go to a fashion show I always think"can that be? " Today, I have given many things that I like, skirts pencil for handbags, "said."
But you do not have to be a celebrity to keep up-to-date with the latest trends of London Fashion Week - with the growing popularity of social media.
Burberry in his live show on the web streaming and hosted a twitter feed, display of pictures of models and their outfits 11 seconds before touching the podium. Those lucky enough to afford coats of thousand dollars could buy new held immediately online via a special Facebook Burberry page.
Anna Wintour, editor of Vogue us, praised chief designer of Burberry for its innovation. "Christopher has taken this classic British brand and reinvented it. Each season, he surprised with a new twist. It's great what she does with technology "she said.
As for Bailey himself, marking now a decade with the firm, he described Burberry as "a beautiful diamond". There, he said, "this heritage, as many of the facets."
Therefore, 155 years later, this manufacturer of luxury products continues to shine.
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