In this episode of "The Boss", we met two patterns which have proven that you can combine benefits with public service. They contribute to their communities in different ways, but the outcome remains the same - both for gain to give.Donated a portion of the proceeds of BAM Boozle, a beer, President of Brooklyn, Steve Hindy brewery he created especially for the Academy of music in Brooklyn. Better known as BAM, instead celebrates its 150th anniversary this fall.BAM Boozle beer has become a win-win deal for BAM and Brooklyn Brewery. Steve collaborations like this is a key element of its strategy of marketing with charitable donations has valuable exposure. In fact, each year, Brooklyn Brewery donated about $200,000 in this way.In Macau, Francis Lui, Vice President of the Galaxy Entertainment Group is also tend to his local community. For the seventh consecutive year, it sponsors the Volleyball World Grand Prix in Macau. For Francis, is to be socially responsible. Francis is aware that everyone argues its industry, so it is trying to send a positive message to the local community.
By sponsoring this and other events, such as the city marathon, Francis believes that it is helping to improve the image of Macau.
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