Tim Hortons new Dubai represents position "the first real export of the brand", said crowds of Canadian emigrants on Tuesday, but even after the wall opened CEO Paul House, is the chain not in the direction of a global presence of noise.
"It's a historic moment," said House of Dubai "café and bake shop" opened Saturday, which generated online buzz under homesick Canadians who double in long lineups to find which waited brand double.
"We have some smaller self service operations in Ireland, but that's what I believe that our first real export of the brand."
"We all Canadian it previously had," said the Scotiabank House back to school Conference in downtown Toronto.
If the chain has the self-service kiosks in the UK and a temporary location at the Kandahar airfield for troops in Afghanistan, which is Dubai his first full serve restaurant outside North America.
In addition to a loyal following of Canadian Tim's global exposure from its location in the modern Middle Eastern city, tourists from countries such as Russia, draws, where the chain one day may increase, House said.
The menu is identical to the in Canada, House said. Although Dubai is a "tire" coffee market with many Starbucks, which already distributed Tintin sees the vibrant city chances in their value cheap eating options, which it says, in the region not readily available are.
The market in Dubai is the first of a development plan with apparel group based in Dubai, 120 shops in the United Arab Emirates, Qatar, Bahrain, to build Kuwait and Oman over the next five years.
But the Canadian coffee and doughnut chain says there is no hurry in another country to enter and is not committed to a vigorous schedule for international expansion.
"We are promising little at this point," said House.
Instead, the chain plans to international efforts focused on the US market, where it says it makes in streets by non-traditional model stores - kiosks in places like gas stations and universities.
"I think you have the brand international of North America seed and this is, what we do, but we are no vigorous schedule or some irresponsible statement, we want 2000 stores in five years or something like that."
The strategy of targeting the students with - one of the first large chains was Tim's to load on campus - was effective in generating customers in Canada kiosks on the campus, and House hopes it can work in the United States.
"Our success in downtown Toronto in recent years is directly attributable (the fact) that each graduate of the University came with Tim Hortons habit," he said.
The chain had success with locations in swank financial district open previously limited. But after the opening of the University locations, it has a stream of loyal customers, and several locations in the area.
South of the border, their competitive position as it is different but market to claws trying its way in this hyper competition.
At the end of last year said Tim Hortons, that it would close 54 locations in New England, a money-loss market for the company, where it strong competition from locally with seat Dunkin ' Donuts faces.
Its strategy is to build shops in core markets - expanded border States such as Michigan and New York - instead of new regions.
House said the decision for more non-traditional sites in the United States - within Wal-Mart, airports and other gathering places - means not growth slowed for the chain, instead it provides a "new opportunities".
House assumed the CEO role on a provisional basis the Don Schroeder abruptly recently after former head, resigned in May.
The company is looking for a new permanent Manager and has compiled a list with internal candidates, but not all has yet to identify potential external candidates.
Tim Hortons has become since it opened its first US store in Buffalo, n.y., 1985, to more than 600 stores in a dozen States - including Michigan, Ohio, Kentucky and West Virginia - and plans a further 300 locations over the next three years.
Based in Oakville, Ontario, is Canada's largest restaurant chain and the Tim Horton's fourth largest in North America with more than 3,700 restaurants across the continent.
Accessibility linksView the original article here
0 komentar:
Posting Komentar