Hong Kong (CNN)- Asia may not be the elixir of economic ills of the world, but it certainly seems to be the pill that pushes a manufacturer of luxury goods to some major summits.
On Tuesday, Italian fashion house Prada announced a 74.2% increase stratospheric net income for the period from January to July 2011, compared to the same period in 2010.
Number of species hard and cash, it is more than 244 million in the Bank of the first half of this year against the first half of last year's $ 141 million.
Who are the people feed these profits?
This would be the consumer focused on Asia. They are those who buy these high range, bags, shoes and other accessories of luxury robes. Not the Italians, not French, not American.
In fact this year, Asia (except the Japan - this is how it categorizes the Prada) registered 33% of net sales of the company. And as last year, Asia was largest market in the world of Prada.
Break, Europe was the next most important region for Prada, contributing to 22% to the total turnover.
Italy, turf House of Prada, took 19% of the pie at the sale.
And it is interesting to note that the North America, with more than 450 million people, contributed 15% to the sales net for Prada, while the Japan, with only 127 million people, composed of 10% of the total competitive.
Now, deeper delving into pilots in Asia, revenues of Prada rocket reason is simply this: Greater China is driving greater demand.
This year, the Prada group has 29 stores in mainland China, Hong Kong and Macau. In 2013, they you boost that total to 50 stores. By this year Prada expects about 50% of the group under 550 stores will be found here across Asia.
None of this should be really a surprise, but.
If there are clues as to where the Prada strategic compass pointing us had to do was look at China: last January, Prada had is first runway show outside Europe in Beijing.
In the future, we will block the music for the Italian fashion house. As Prada prepared for greater Asia expansion, we should expect to find more models on catwalks in the region soon.
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